Design Brief – Endeavour Martial Arts Website Redesign
The redesign of the Endeavour Martial Arts website focused on transforming an outdated, template-based layout into a modern, dynamic landing page that reflects the energy and professionalism of the school while improving clarity and user engagement.
To address weak visual hierarchy, I introduced clear section titles, strong typography, and structured layouts to enhance readability and scanning. I replaced the generic template feel with a bold visual identity built around dark backgrounds and red accents, reinforcing the martial arts brand.
The hero section was upgraded from static imagery to a dynamic action shot, creating a more impactful first impression. Text-heavy content was reorganized into clean sections and card-based layouts for easier consumption, while a clearer user journey was established through strategic call-to-action placement and improved content flow to guide users toward enrollment.
Before
