Design Brief – Endeavour Martial Arts Website Redesign
The goal of this redesign was to transform an outdated template-based website into a modern, dynamic landing page that reflects the energy and professionalism of a martial arts school while improving clarity and engagement.
Key Design Challenges & Solutions
-Weak visual hierarchy →
Introduced clear section titles, strong typography, and structured layouts to improve readability and scanning.
-Generic template appearance →
Developed a bold visual identity using dark backgrounds and red accents to reinforce the martial arts brand.
-Low emotional impact in the hero section →
Replaced static imagery with a dynamic action shot to create a stronger first impression.
-Text-heavy content blocks →
Reorganized information into clean sections and card-based layouts for easier consumption.
-Unclear user journey →
Added prominent call-to-action buttons and a clearer section flow to guide visitors toward enrollment.
Before
